Collaborate or Die!
It is a new world of marketing and media right now. Hurrah!
Because not much has changed in the agency world since Don Draper and the sixties mentality of Madison Avenue.
The new beginning is not just opportunities for joint ventures but to be innovative in the way people relate to your brand. This means collaborating in different ways.
Such as joint programming ventures which can then be posted as interactive virals on the web. An example would be The North Face, Swiss Alps Tourism, Discovery Channel and Bear Grylls.
I rejoice in the change because it has been static for way too long! Clients need to adapt quickly so that their progressive brands will continue to be relevant in a persons life.
